Franklin Electric Co. Inc. has named Travis Bradley as the new Director of Sales for the groundwater segment of its North America Water Systems Business Unit for the United States, the company announced.

“Travis will develop and manage various customer-driven sales strategies through his team of world-class field sales and service experts, focusing on the value that Franklin Electric’s innovative products, services, and support offering bring to our customers and their businesses,” states Ryan Johnson, Franklin Electric vice president, sales – US/Canada.

Bradley has more than 16 years of sales experience, including the last 11 years with ITT Inc. and Xylem Inc. in various sales roles, including territory manager, market development manager, and most recently western regional manager. During this time, he had visibility to the wide range of pumping application challenges customers face on a regular basis and has proven himself successful at discovering ways to use this understanding to improve their business. The company says his background, experience and dedication to customers make him an ideal fit for its commitment to supporting distributors, their customers and the water systems industry.

Franklin Electric offers an array of systems and components for moving water and automotive fuels. It serves residential, commercial, agricultural, industrial and municipal customers around the world. For more information, visit