Your most complete advertising resource reaching the entire drilling industry, The Driller delivers a valuable global audience of drilling professionals to complement your marketing efforts. With respected editorial coverage of the people, equipment and techniques in water well, geotechnical, environmental, geothermal, foundations, mining, energy and other drilling markets, as well as manufacturers and distributors.
Select a marketing solution to view the details. Hover on ⓘ for more about the topic.
Or filter the above options by category.
Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach.
Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more precise creative and tailored messaging directed at your target market.
IDENTIFIABLE CONTENT INCLUDES:
*Advanced Targeting and Account-Based Marketing not available for Custom eNews or eBooks
Classified ads offer a simple way to promote your product and brand when you're on a budget. Classifieds can help with selling equipment, products, and services, announcing business opportunities, hiring expert employees and more.
Our market research will enable you to stop guessing, confidently make data driven decisions, and save time and money. Let's get started.
White papers, articles, and case studies are great tools for generating credibility and establishing a connection with companies and their decision-makers.
The Driller can ghostwrite un-bylined articles, white papers, case studies, and more to help drive your content marketing strategy. We’ll collaborate with you to create educational and entertaining content to solve customer problems, position you as a thought leader, and generate leads. You provide editorial direction and we’ll do the rest!
WANT TO USE YOUR WHITE PAPER TO CAPTURE LEADS AND DRIVE TRAFFIC?
The Driller can deploy your White Paper via email to drilling professionals with our White Paper eBlast. Since they know and trust the content of The Driller, your email to them will enjoy a higher open rate and thereby a greater number of leads!
*Exclusive-Sponsorship and Multi-Sponsor Options Available.
Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.
CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.
Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.
Co-branded with The Driller to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:
Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.
Reach industry professionals and buyers who use and prefer B2B directories to eliminate unwanted search results. Various package options such as listings, ads, and enhancements are all available. Let's get started.
Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.
This program is an ideal solution for the businesses looking to increase web traffic and added exposure. Allow us to take the marketing wheel and drive your target audience to your website, microsite, or landing page. This program will run until your goal is reached, up to 90 days, with all marketing collateral included.
The Driller eBlasts are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.
Drilling professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of The Driller, your email to them will enjoy a higher open rate and thereby a greater number of leads!
|Auction eBlast | Promote your company’s upcoming auction.||x||-|
|eBook eBlast | Promote your eBook.||x||-|
|Event/Webinar Spotlight eBlast | Showcase your event or webinar.||x||-|
|Focus On eBlast | Showcase articles on one specific industry topic.||x||x|
|Must See eBlast | Showcase a product and/or service.||x||x|
|Must-Visit eBlast | Promote your tradeshow presence.||x||x|
|Post-Show eBlast | Promote your tradeshow highlights after the show.||x||x|
|Quiz eBlast | Sponsor an industry quiz.||x||-|
|Sneak Peek or In Case You Missed It eBlast | Engage readers before or after a story breaks.||x||-|
|Video Spotlight eBlast | Showcase your videos.||x||x|
|White Paper or Case Study eBlast | Promote your relevant white paper or case study.||x||x|
*NEW* Company Content eBlast
Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of drilling professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.
Sponsor a unique collection of topic-centric articles packaged into an interactive digital experience, co-branded with The Drillers for maximum readability. Choose a topic or our editorial team will suggest one. Either way, we handle all publishing details--from design, production, hosting, and deployment, to providing leads for your business development efforts.
|Full page ad||3||1|
|Logo on cover (Linked to your website)||✔||✔|
|Sponsor article* (1,000–1,200 words)||3–5||1|
|Logo on deployment eBlast||✔||✔|
|Leads from deployment eBlast^||✔||✔|
^Multi-sponsor: receive leads from clicks on advertiser content only.
Single-sponsor: receive leads from clicks on advertiser content plus eBook link itself.
**3 sponsors minimum
The Driller strongly believes in audited circulation — that’s why we invest in a BPA Brand Report — so you can buy ALL advertising with confidence. Place your ad in the publication that you KNOW will provide you with a verified audience of drilling contractors and other professionals serving the water, geothermal, oil and gas, construction and mining industries.
Put your brand front and center with an eMagazine Sponsorship as our dedicated readers access our interactive and modern eMagazine. Readers can easily scroll through the issue to view and interact with articles and ads on any device. Finally, our intuitive digital platform tracks ad impressions and click-metrics in order to provide insight into how your advertisement is performing.
Make an impact with these ads and packages that allow you to take full advantage of our eMagazine capabilities.
(Limit one sponsor per issue.)
(Limit one sponsor per issue.)
As readers scroll through the issue, ensure you’re seen with a Persistent Article Banner that runs at the bottom of the screen in both desktop (728 x 90) and mobile (320 x 50) versions.
(Limit three sponsors per month.)
Ad floats over content within the issue for maximum visibility on desktop, tablet, and mobile. 660 x 660 ad will auto shrink to fit mobile screens.
HIGH IMPACT DISPLAY ADS
(Limit three per month.)
Upgrade your full-page ad with animation and stand out from other advertisements within the issue. We do the creative design work to turn your regular ad into a high impact animated ad.
VIDEO PAGE SPONSORSHIP
(Limit one sponsor per issue.)
Video will run as a stand-alone within the eMagazine on both desktop and mobile.
As a trusted resource for professionals, eNewsletters are an ideal place to promote products and services to help drive traffic to your website and build brand awareness. eNewsletters ensure that your ad will be viewed by people who have already expressed an interest in your industry, and who are expecting to receive timely and relevant content.
Attention-grabbing ads and exclusive sponsorships are available.
A twice-monthly eNewsletter offering the latest news and information for drilling contractors and water well professionals. We cover the people, equipment and techniques in water well, geotechnical, environmental, geothermal, foundations, mining, energy and other drilling markets
|AD TYPE||SIZE||# AVAILABLE|
|1. LEADERBOARD||728 x 90||2|
|2. MEDIUM RECTANGLE||300 x 250||1|
|3. VIDEO||350 x 196||1|
An Interactive Product Spotlight (IPS) is a dynamic digital experience that provides an effective and engaging platform to highlight your product, service, rebranding, or event (commercial). You can include a variety of product/service marketing assets, descriptions, features and benefits, case studies, downloads and CTAs.
Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.
Our parent company, BNP Media, produces a host of conferences, trade shows, business meetings, workshops, webinars, and industry events to help professionals succeed in business. Learn more about our exhibitor and sponsorship opportunities for events that draw professionals by offering them the chance to connect with peers, seek solution providers and learn about topics relevant to their industry.
Complete your research projects like a trusted industry expert. Get started.
Professionals turn to The Driller for industry solutions and high-quality editorial. Now you can leverage Native Advertising by publishing your sticky, buzz-worthy, non-commercial content on The Driller.com alongside our trusted editorial. The Driller will then drive traffic to your dedicated content page through multi-channel marketing efforts!
HOSTED on The Driller.com for 6 months on its own dedicated Content Page along with your logo, company description, link to your website and a set of complementary online display ads.
FEATURED across all The Driller.com pages for 30 days
HIGHLIGHTED in two deployments of our eNewsletter
SHARED on The Driller.com’s Facebook*, LinkedIn & Twitter pages with a unique, customized hashtag
*Options to extend the promotional lifespan of your campaign are available.
Do you have multiple pieces of content to share with our audience? Build your custom company channel on our website with a full content marketing package.
Save 15% with this bundle and get extended exposure with a full 12 months for all content pieces.
All tagged to your company channel on our website.
Enhance your online advertising program with ONLINE RETARGETING. Retargeting tracks industry professionals visiting TheDriller.com and then displays your ads to these professionals again as they travel to other websites. As a result of this increased visibility, your brand will enjoy greater post-impression recall and convert The Driller’s browsing customers into visitors to your website!
Purchase online display ads on TheDriller.com with a minimum of 10,000 impressions. Contact your sales rep for position availability and CPM pricing. Purchase a minimum of 300,000 Retargeting Impressions for 30 days.
Record an interview, provide educational information, promote new products, and more! Podcasts offer you the opportunity to speak directly to The Driller’s readers and provide educational and promotional information that establishes your brand’s leadership and boosts awareness. Create a podcast with us, or supply your own, and The Driller will promote your podcast to our readers.
Create a smart social media strategy that communicates with prospective and current customers. The Driller offers a number of opportunities for audience engagement through Facebook, LinkedIn, and Twitter. We have social media experts on staff ready to guide you through the process. They’ll work with your team to optimize your campaign and get you the best results. Post-campaign, we’ll give you the analytics and information you need to prove your ROI.
Many of our social media products can be boosted or promoted within their platforms. Upgrade your post and increase your visibility!
Sponsor a dynamic digital experience created by our design professionals and editorial staff based on editorial content, industry topics, research studies, and more (non-commercial).
BNP Video, our in-house video production and marketing team, can produce high-quality, professional videos that will get you seen and grow your business. Backed by the power of The Driller, we will also create a customized marketing strategy to get your video message in front of thousands of qualified buyers.
BNP Video can shoot your video at your location of choice — office, facility, event, installation site, or even your booth at a tradeshow — we can accommodate all your needs. Need a studio to shoot your video? We have studios located in New York City, Detroit or Chicago.
OUR CAPABILITIES INCLUDE:
Whether a simple one-camera shoot or multi-camera production, BNP Video can handle it. We have video cameras designed for long recordings and DSLR cameras for a more cinematic feel.
Audio equipment for different styles of recording including wireless lavalier, handheld, and boom microphones are available for use.
BNP Video can provide script revisions, storyboarding and scriptwriting to ensure that your message is accurately delivered.
Don’t worry about memorizing your script. With advance notice, we can bring a teleprompter to the shoot. Also available on request are the services of a voiceover professional.
BNP Video uses professional LED lighting for on-location and in-studio productions. LED lights provide a full range of color temperatures with the advantages of low energy consumption and mobility when used with a battery.
POST-PRODUCTION & EDITING
BNP Video can transform your existing content like raw footage, photos, and text into a video. We will use a variety of graphics, animations, music, voiceover, and professional editing techniques.
A The Driller webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting qualified registrant leads.
Online Display Ads are an effective way to create clicks to your website. The Driller aligns its website with Internet Advertising Bureau’s (IAB) standards in static or animated ads that appear throughout the pages of The Driller’s website. Our responsive design means editorial content and advertising is presented in a readable and engaging manner for viewers across all devices.
|1 Super Leaderboard||970 x 90||728 x 90||320 x 50|
|1 Leaderboard||728 x 90||728 x 90||320 x 50|
|1 Pushdown||970 x 90
(expands to 970 x 415)
|728 x 90
(expands to 728 x 315)
|320 x 50|
(expands to 320 x 415)
|1 Billboard||970 x 250||728 x 90)||320 x 50)|
|2 Half Page||300 x 600||300 x 600||300 x 250|
|3 Video Player||Any size up to 1920 x 1080|
|4 Medium Rectangle||300 x 250||300 x 250||300 x 250|
|5 Wide Skyscraper||160 x 600||160 x 600||300 x 250|
|HOME PAGE ONLY||DESKTOP||TABLET||MOBILE|
|6 Middle Leaderboard||970 x 90||728 x 90||320 x 50|
|Adhesion Banner||950 x 90
(expands to 950 x 460)
|728 x 90
(expands to 768 x 768)
|320 x 50|
(expands to 320 x 480)
A topic sponsorship on TheDriller.com allows you to target visitors engaged with content around a specific topic that relates to your company and product. This sponsorship includes 4 ads per page with a total of 5 different ad slots across the article and topic pages.Top Topics
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Troy, Michigan 48084
BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.