SJE, a global manufacturer of water and wastewater control products, recently launched four new websites as part of their rebranding efforts. Existing sites for, and received a redesign, while an additional corporate site was created for SJE at This new site contains all corporate information, such as history, ESOP, leadership and career opportunities.

“As part of our recent rebranding of the company to SJE, it seemed a natural extension to also launch new websites for our brands CSI Controls, PRIMEX and SJE Rhombus,” Jay Dienst, director of marketing, says.

Minneapolis-based agency Linnihan Foy created the new websites for SJE in collaboration with SJE’s in-house marketing team. The launch is the culmination of almost a year of work, from creating the structure to designing and developing the final products. While part of the goal was to update with new branding, it also brought a much-needed opportunity to modernize the site, providing customers with a better user experience.

 “All of our websites are mobile-friendly and have a common look and feel to better serve our customers 24/7,” Dienst says.

Visitors to the new sites will find more interactive experiences, such as click-through troubleshooting guides and improved forms. The sites are designed to be easier for visitors to use and reflect modern web design standards.

“It’s all about making things better and easier for our customers,” Linda Norland, SJE’s digital designer, says.

Norland also noted that since the move, some links that went to pages on the old website will no longer work. Customers who are using old bookmarks or links on their website may want to check that they are still active and do no lead to an error page.

SJE is a water/wastewater controls solutions provider and systems integrator with over 40 years of expertise. SJE markets three brands—SJE Rhombus, CSI Controls and Primex—that deliver pump controls for a wide range of residential, commercial, municipal and industrial applications. With corporate headquarters located in Detroit Lakes, Minn., SJE does business globally from eight locations across the United States and Asia. SJE is an employee-owned, privately held company and was named the 2017 Employee Owned Company of the Year. To learn more, visit