Myrtle Beach, SC (July 30, 2024) — The 2024 South Atlantic Jubilee kicked off in style on Day 1, bringing together industry professionals, exhibitors, and attendees for a day filled with insightful sessions, networking, and fun. Here's a recap of the first day's highlights from the sessions we at The Driller attended:

Boosting Business: Marketing Essentials for Well Drillers

Stefani Letcher from Drilling Equipment Resources, Inc., shared a comprehensive 4-week marketing plan. The plan includes three phases: Collecting, Creative, and Connection. From setting up a Google Drive for media and testimonials to creating a logo and developing a website, Stefani's session provided practical steps for drillers to enhance their marketing efforts and grow their businesses.

Brock Yordy presenting to a full room of interested drillers, company owners, regulators, and leaders.

New Generation of Ground Water Professionals: Finding & Recruiting Part 1

Brock Yordy, from The Driller, discussed strategies for hiring and retaining Gen Z employees. He emphasized understanding their needs, providing clear career paths, and fostering a safe and engaging work environment. Brock’s insights are crucial for companies looking to attract and keep the next generation of groundwater professionals.

Sammy Hager, Ben LeDonni, and Chelsea Yordy explain how social media can ensure 'great success' for drillers. 

Drilling Down on Social Media with Youthful Innovation

Sammy Hager, Editor in Chief of The Driller, and Ben LeDonni, President of BNP Engage, delivered a dynamic presentation on modern social media strategies. They covered the importance of a good social media strategy, tools for social media management, and how to engage the younger generation. With case studies and practical tips, this session was a hit among attendees looking to boost their online presence.

New Generation of Ground Water Professionals: Finding & Recruiting Part 2

Brock Yordy continued his series by focusing on training new hires, emphasizing safety, intuitive learning, and creating quality goals. He also highlighted the importance of professional brand goals, cost management, and streamlined processes to retain talent and improve team collaboration.

Frazier and Bauer talked about business loans and financing as part of the final session of the day. 

Equipment Financing: Financial Statements 101

Anja Frazier from Bauer Financial Services provided an in-depth look at equipment financing. She covered the essentials of financial statements and how Bauer Financial Services supports family-owned businesses in financing their equipment. Anja’s session was vital for attendees looking to make informed financial decisions for their operations.

The crowd cheers on a #FutureDriller at Broadway at the Beach

Evening Festivities

The night concluded with a lively party at Broadway at the Beach in Myrtle Beach, SC. Sponsored by Preferred Pump and the South Atlantic Jubilee crew, the event featured live bands, dueling pianos, catered food, and ample opportunities for industry professionals to network and share knowledge.

Stay tuned for more updates from the South Atlantic Jubilee! Don't forget to grab your copy of The Driller's Jubilee 2024 print edition onsite at booth #413 for more featured stories and industry insights, and stay tuned for even more exciting sessions, recaps, and features from the shore at Jubilee!