Equipment Corporation of America (ECA), a leading distributor of foundation construction equipment, has promoted Gordian Ulrich to the position of director of Bauer product sales and service, the company announced.

Ulrich is a geotechnical engineer with a degree from the University of Karlsruhe in Germany who started his career at Bauer Maschinen in the method development department in 2007. After almost eight years traveling, starting up, running jobs or training customers on their projects using Bauer equipment, he and his family moved to Toronto, Canada in 2014 to join ECA Canada.

There, Ulrich was the Bauer Applications Engineering Manager, primarily focused on introducing new drilling techniques, tools, and rigs to the North American market. In 2016, Ulrich and family relocated once again, this time to Philadelphia, Pennsylvania, to join ECA in the U.S. where he is now centrally located. Today, he uses his unique global technical expertise to consult, support, and train specialty foundation contractors throughout the ECA territory.

In this new role, Ulrich will be responsible for all Bauer product-related sales, service and training, also leading the new Bauer service team, with a focus on improving the overall quality of service and technical support.

ECA has supplied foundation construction equipment in the eastern United States and eastern Canada for more than a century. The company is exclusive distributor for Bauer drills, Klemm anchor and micropile drills, RTG piling Rigs, Bauer MAT slurry handling systems, HPSI vibratory pile hammers, Word International drill attachments, Dawson construction products, ALLU ground improvement equipment, Pile Master air hammers, and Digga dangle drills. ECA offers sales, rentals, service, and parts from nine facilities throughout the eastern U.S. and eastern Canadian provinces. Visit for more information.