Kelly Tractor has named two new sales representatives: Daniel Cox for the southwestern U.S. and Hawaii, and Matt Morrison as for the northwestern U.S., Alaska

Kelly Morrison Sales Rep

and Canada. Both will work for the company’s Crane and Foundation Group.

“Daniel’s experience in new business development and project management, in addition to his customer service expertise will be a great asset to our team,” said Bruce Budd, Crane and Foundation Group manager. 

Cox has more than 17 years experience in operation, repair and sales of construction equipment. Prior to joining Kelly, Cox worked with Inquipco. He began with Kelly as a mechanic and also served as customer service manager and customer sales representative. In a statement, the company credited him, due to his mechanical background, with securing more than $1 million in new equipment sales after a mechanical failure.

Morrison has more than 24 years experience in cranes and heavy construction.

“Matt’s strength in sales and service in the construction industry is a great fit,” Budd said. “Matt will be a great asset in building and supporting customer relationships.”

Kelly Cox Sales Rep

Morrison was previously territory manager for Western Pacific Crane & Equipment, territory manager for Triad Machinery and a branch manager for Coast Crane Company.

Morrison and Cox will handle sales and rental of products like the IMT hydraulic drill rigs and Link-Belt telescopic crawler cranes for their respective territories.

 Kelly Tractor, headquartered in Miami, has served the construction industry with equipment rental and sales since 1933. The company sells and rents IMT hydraulic rigs to foundation contractors across North America. For more information, visit