StraightLine announced Leroy Denney, CPIM, has recently been promoted to president/COO.

Leroy Denney

StraightLine, a leading manufacturer of horizontal directional drilling systems and tooling, announces Leroy Denney, CPIM, has recently been promoted to president/COO.

Denney's mission as president and COO will be to maintain the company's reputation in technology and to manage it strategically to achieve financial returns necessary for sustained growth, profitability, and market segment leadership. Key goals will be to provide customers with world-class quality products with the highest value and unmatched customer service.

A native of Great Bend, Kan., Denney received a Master's Degree in Business Administration from Friends University. Denney previously served as vice president of operations for the company.

StraightLine also announced appointment of Greg Gresty as business development manager for the western United States, Alberta and British Columbia.

Gresty has extensive experience in the horizontal directional drilling industry. He resides in Washington state and will be responsible for sales of directional drills including the new state-of-the-art Model 3550 drill, M3B mud system and directional and conventional tooling. He will also assist in establishing a dealer network in the region.