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Home » Topics » Drilling Business Insights

Drilling Business Insights
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Leadership Toolbox

10 Days in May: How do we Measure Success?

Don't let your team fall short on 'game day'—or on the job site
Jake Fletcher
Jake Fletcher
June 5, 2024
No Comments

Defining success looks different from drilling to coaching to military leadership, but the core principles remain the same. Find out how Captain Fletch uses his varied experiences to ensure all of his teams are 'game-ready.'


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What Metrics Should I Track for Drilling Business Conversions?

Discover the value of conversions and how to properly track them as a drilling brand
Sammy Hager
Sammy Hager
May 22, 2024
No Comments

Conversion metrics are the difference between long-term company success and 'death by a thousand cuts.' Don't fall victim to a lack of agility as a small drilling business owner! 


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Wednesdays With Wayne customer relations communication.jpeg
Wednesdays with Wayne

Breaking Ground: Customer Communication Techniques for Drillers

The way you communicate can either make or break your connections in the industry
Sammy Hager
Sammy Hager
May 22, 2024
No Comments

In this edition of Wednesdays with Wayne, we discuss the importance of modifying your tone and verbiage to match different personalities within the drilling field. This is what true successful connections are built upon. 


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From Bottlenecks to Breakthroughs: Supply Chain Optimization Insights from a Rising Star

Discover how to optimize your drilling supply chain with Riyaadh Winqvist!
Sammy Hager
Sammy Hager
May 16, 2024
No Comments

Supply chain management and optimization require agility, flexibility, and a fresh perspective! See how this supply chain leader manages his supply chain and uses predictive analysis and technology to optimize effectively. 


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Leadership Toolbox

Climbing the Ladder or Playing for the Team

How can we claim to be organizations that promote the most qualified and talented leaders in our teams if we lead from the office chair?
Jake Fletcher
Jake Fletcher
May 9, 2024
No Comments

"I believe there are some people bound for senior leadership, some bound to lead where they are among the people, and a rare few who can do both."


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The Enemy of my Enemy is my Friend: Drillers, Geologists, and Engineers Face Off

It's time that drillers, geologists, and engineers stand together against the true common enemy!
Nancy Pasillas
May 9, 2024
No Comments

Discover how Nancy Pasillas seeks to connect drillers and geologists with engineers against one common enemy: project challenges. 


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Stand out
The Business Drill Down

How to Stand Out in a Competitive Market: A Branding Guide for Small Drilling Businesses

National Driller staff
The Driller Staff
May 3, 2024
No Comments

In the tough, competitive world of drilling, establishing a strong brand identity isn't just about looking professional—it's about becoming the go-to expert that clients trust.


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'What’s the Beef?': Strengthening Relationships Across the Drilling Field

‘Unearthing’ harmony between drillers and consultants
Jeff Garby
Jeff Garby
May 2, 2024
No Comments

From mud-slinging to team-building, it’s time we turn drill site drama into the collaborative comedy it’s meant to be.


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We're hiring! - writing effective drilling job descriptions
Business Tips

How to Write Job Descriptions to Lure New Drilling Hires

Discover the best way to craft compelling job descriptions that attract new drilling hires without fail.
National Driller staff
The Driller Staff
April 30, 2024
No Comments

Crafting an enticing job description is essential for attracting top talent in the drilling industry


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hire generation z.jpeg

Hire Gen Z!

From Minecraft to job sites, this generation is ready to get muddy—if we let them!
Brock Yordy
Brock Yordy
April 24, 2024
No Comments

"The reason why 50% of Generation Z believes they can go out and learn a trade versus attending college is that they have always had the resource technology-driven knowledge available."


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The Driller Newscast: Coiled Tubing Drilling and the Future of Geothermal

The Driller Newscast: Coiled Tubing Drilling and the Future of Geothermal

The Driller Newscast: 21st Century Drillers | Part 1 DEMAND

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The Driller Newscast: New York Geo Talks 2025 Conference with Hands-on Driller Education

The Driller Newscast: New York Geo Talks 2025 Conference with Hands-on Driller Education

The Driller Newscast, Episode 147: Global Geothermal Collaboration at NY-GEO 2025

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