If you thought my “you don’t want to miss this” line was corny, you’re right! But if you’re reading this article, then you can’t deny that my corny tagline worked.

Writing a job ad today isn’t as easy as it used to be. The labor market has shifted, and companies are no longer able to just post a job and wait on the never-ending flow of qualified applicants to come in. It’s a candidate-driven market, and job seekers have access to more opportunities than ever. It’s crucial to craft a job ad that makes potential applicants want to learn more about your organization and (best case scenario) apply to the position.