This week, drilling expert Brock Yordy answers a common question in a traditionally mom-and-pop industry: How do you make the case that an “if it ain’t broke, don’t fix it” approach may no longer get the job done? He argues any such discussion has to involve persistence because it can mean having to look at business in new ways. It’s Ask Brock episode 152.

“Yes, we have to question our practices,” Yordy says. “We have to question our methods. We have to understand that there’s always going to be an advancement and a better way. It’s just the way we’re looking at it.”

In this episode, he discusses looking at progress in concrete, old-school terms: How will adding this drilling service or that piece of equipment affect revenue and safety? Click the video to hear more.

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