A.O. Smith, a Milwaukee-based manufacturer of residential and commercial water heaters, boilers and water treatment products, announced the beginning of its plans for integrating their most recent acquisition into its North American Water Treatment (NAWT) division. NAWT includes A.O. Smith branded water filtration and softening products, Aquasana based in Austin, Texas, Hague Quality Water based in Columbus, Ohio, and Water-Right based in Appleton, Wisconsin, which was acquired by A.O. Smith in April of 2019.
“These are truly bright, new ideas that have come out of our discussions as a team,” Sam Karge, senior vice president at A.O. Smith and president of NAWT, says. “Every company that has been brought together to form NAWT has a reputation for innovation and combining our teams is just one more innovative way that we can better serve our customers.”
Luke Java, Water-Right Inc. director of sales & marketing, will assume the role of managing the Hague Quality Water regional sales personnel in addition to the Water-Right regional sales personnel, creating a central point of leadership for both sales and marketing teams, allowing better allocation of resources and providing even stronger customer support coverage.
Jared Camacho, formerly Hague sales manager, will be shifting his efforts to become the national manager of water softener retail sales accounts, managing and further expanding the retail market channel in North America.
Erik Koglin, most recently field manager of the Clear Choice Water Group at Water-Right, will now assist in managing the dealer networks for both Water-Right and Hague as national channel manager. As the NAWT members begin to become more integrated, the role of the national channel manager will play a crucial role in facilitating coordination among the variety of branded dealerships within specific regions across the country. All of the dealer’s independently owned businesses dedicated to these branded networks will continue to operate as usual.
Kevin Osborn, currently northeast regional sales manager for Water-Right, will be taking on the role of account manager for Hague dealers in the New England territory. This will fill a formerly vacant role in the area while working to facilitate efforts between Water-Right and Hague dealers in that area.
A.O. Smith Corporation, with headquarters in Milwaukee, Wis., applies technology and energy-efficient solutions to products manufactured and marketed worldwide. Listed on the New York Stock Exchange (NYSE), the company is one of the world’s leading manufacturers of residential and commercial water heating equipment and boilers, as well as a manufacturer of water treatment and air purification products. For more information, visit www.aosmith.com.