Pump Products has redesigned its website to better serve the pump market by making online pump shopping easier and speedier.

“The site makeover was undertaken with an eye toward maximizing pumpproducts.com’s clarity, interactivity and user-friendliness,” says Product Expert Fred Hettinger. “In addition to product information, we’ve set out to provide as much on-line assistance as possible in the form of chat windows and toll-free telephone-based customer service.”

The New Jersey-based retailer sells pumps, pump parts and accessories through an extensive on-line catalog featuring product photos, manuals, performance charts, user guides, comparison tools and customer reviews.

Pump Products says the new site offers a cleaner design and an easier selection process, and includes inventory additions like an expanded selection of Little Giant products, Armstrong's new maintenance free bearing assemblies and engine driven trash pumps by Wacker and AMT.

“Pumpproducts.com enables us to effectively bridge the gap between manufacturer and buyer with a team of pump specialists who expertly guide customers through the process of selecting and sizing the best possible pump to suit their needs,” Hettinger says.

Social media tools and display advertising built into the new site enables Pump Products to offer an interactive lowest price guarantee. Any buyer who can document a lower price on a purchased item within 30 days receives a 110 percent refund on the difference.

Pump Products is an online pump retailer offering pumps and repair parts by manufacturers including Armstrong, Bell & Gossett, Taco, Berkeley, Hydromatic and BJM to commercial, residential and industrial customers. For more information, visit www.pumpproducts.com.