In a recent Drilling Fluids column, author Todd Tannehill argues that geothermal suffers from a marketing problem: Talk of it always includes the word “heat,” but it cools too. What do you think?

People are smart enough to figure it out. [0 votes] (0%)

If customers call for geothermal, they know what they’re getting. [2 votes] (13%)

If we better promoted the AC aspect, it’d be an easier sale. [11 votes] (69%)