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In a recent Drilling Fluids column, author Todd Tannehill argues that geothermal suffers from a marketing problem: Talk of it always includes the word “heat,” but it cools too. What do you think?
People are smart enough to figure it out. [0 votes] (0%)
If customers call for geothermal, they know what they’re getting. [2 votes] (13%)
If we better promoted the AC aspect, it’d be an easier sale. [11 votes] (69%)
Yes, would-be customers find this confusing. [3 votes] (19%)