The Driller
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • CLASSIFIEDS
  • EQUIPMENT
  • SAFETY
  • VIDEOS
  • EDUCATION
  • SOURCEBOOK
  • EVENTS
  • SUBMIT
  • ABOUT
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Water
  • Geothermal
  • Construction
  • Environmental
  • Mining
  • All Industry News
  • EQUIPMENT
  • Rigs & Heavy Equipment
  • Consumables
  • Pumps
  • Featured Products
  • VIDEOS
  • Newscast
  • Drill Talks
  • Ask Brock
  • Emerging Drillers
  • EDUCATION
  • Drilling Business Insights
  • Reference Desk
  • Sponsored Insights
  • EVENTS
  • Conferences & Demo Days
  • Newscast LIVE
  • SUBMIT
  • Drillers @Work
  • ABOUT
  • Contact
  • Advertise
The Driller
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
The Driller
  • NEWS
    • Water
    • Geothermal
    • Construction
    • Environmental
    • Mining
    • All Industry News
  • CLASSIFIEDS
  • EQUIPMENT
    • Rigs & Heavy Equipment
    • Consumables
    • Pumps
    • Featured Products
  • SAFETY
  • VIDEOS
    • Newscast
    • Drill Talks
    • Ask Brock
    • Emerging Drillers
  • EDUCATION
    • Drilling Business Insights
    • Reference Desk
    • Sponsored Insights
  • SOURCEBOOK
  • EVENTS
    • Conferences & Demo Days
    • Newscast LIVE
  • SUBMIT
    • Drillers @Work
  • ABOUT
    • Contact
    • Advertise
  • SIGN UP
MarketsOpinionsConstruction DrillingWater WellsHorizontal Directional DrillingDrilling Fluids Tips

Building the Drilling Fluids Distributor, Contractor Relationship

Success Based on Knowledge, Stock and Communication

By Michael Kleespies
construction drilling

Distributors of drilling fluids products can boost sales by building relationships with contractors, ultimately helping both succeed.

Source: Todd Plain / U.S. Army

October 21, 2022

Much-needed infrastructure spending being injected into the economy is expected to keep demand high over the next 5 years for drilling fluids sold into the construction market. Drilling contractors rely on local distributors for accurate stocking levels as well as technical support on drilling fluids. The drilling fluid manufacturer partners with the distributor and the contractor to provide this support system. Today, more than ever, contractors have an increased need to easily access all the new drilling fluid technologies available.

Growth opportunities exist for both distribution companies already selling drilling fluids and for companies interested in expanding their product line. Prior to my tenure at CETCO Drilling Products, I actively sold drilling fluids for over a decade through distribution to contractors. Through successes and failures over the last 20-plus years handling drilling fluids, I have learned a lot. This article will provide some tips on successfully distributing drilling fluids.


Education

Drilling contractors know their stuff! However, every day brings new challenges. At times, contractors need solutions to a problem they face in the field. Understanding the basic principles of drilling fluids, polymers, additives, and the various grouts and sealants will provide the distributor team the opportunity to troubleshoot and help contractors. This may mean training all sales staff or having a product line expert on staff ready to support the contractors in the field. Many times, a contractor does not know about new products that could significantly improve production. It is up to the distributor to relay this information in a timely manner.


Relationship

Build a relationship with contractors, and you will increase sales. Visit them on jobsites, attend association events (local, regional and national), and have or sponsor open houses, focus groups or fun activities. Several roles within the contractor’s company influence which products to purchase. Get to know the management, drillers, estimators, purchasers and helpers to understand their individual needs. Their purchasing motives often differ.


Stock

There are two types of distributors: stocking and non-stocking. The stocking distributor offers the most value to the contractor. Stocking distributors understand their contractors and the products they use. They have proper stocking levels available. Communication is the key! The distribution team communicates with the contractor. They know what jobs are starting, finishing and planned — revolving the product stock on a regular basis. Communication with the manufacturers about lead-time, pricing and logistics is also a value-added service the distributor brings to the sale.

Distributors should keep a large inventory of regularly moving products, as well as a small inventory of products needed in case of an emergency. For example, a driller may encounter a theft zone where their regular fluid does not stay in the hole. An emergency stock of a lost circulation material (LCM) product may help the driller quickly when they need it. A well-stocked distributor has this on hand for when overnight delivery is too long.


Communication and Feedback

Be transparent with capabilities, lead times and pricing. Provide the best information you can to the customer. If a product has an extended lead time ensure the customer knows in advance so they can plan and be proactive.

Keep a mind frame of continual improvement to retain drilling contractors as your customers. Listen to and take seriously both compliments and complaints.

Keep a mind frame of continual improvement to retain drilling contractors as your customers. Listen to and take seriously both compliments and complaints. At my company, we aim to learn continually by listening to our distributors and contractors. This can be accomplished with regular, in-person meetings, phone calls and surveys.


Rely on your Vendors

Let your vendor know what you need for success. This helps both the manufacturer and distributor. Drilling fluid vendors can provide training, marketing collateral and on-site support. Joint sales calls can help the contractor, but also provide a day of education to the distributor sales team. Vendors rely on the distribution partnership to be successful and serve the local contractors.

The construction drilling industry plays an important role in the infrastructure work in North America, as well as globally. The next 5 years promise opportunity and growth for contractors, distributors and manufacturers alike. Our industry is made up of hard-working, “get-it-done” individuals. We have a tremendous opportunity to grow successfully as drilling fluids technology and demand increases. Buckle up. You are well positioned for the ride!

See more articles from our November issue!

KEYWORDS: drilling fluids management safety training and education

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Michael kleespies
Michael Kleespies is general manager–drilling for CETCO Drilling Products, a Mineral Technologies Inc. company.

Recommended Content

JOIN TODAY
to unlock your recommendations.

Already have an account? Sign In

  • geotechnical drilling rig

    6 Onsite Phrases Environmental Drillers Hate

    Here are six phrases that highlight common frustrations...
    Geotechnical Investigation
    By: Jeff Garby
  • Wayne Nash

    Pipe Stuck? Common Causes and Solutions for Drillers

    If you have drilled for any length of time, sooner or...
    World According to Wayne
    By: Wayne Nash
  • submersible pumps, water well pumps

    Selecting and Sizing Submersible Pump Cable

    This article helps pump installers and servicers decide...
    Pumps
    By: Bob Pelikan
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eNewsletters
  • Online Registration
  • Subscription Customer Service
  • Manage My Preferences

The Driller Newscast: 21st Century Drillers | Part 1 DEMAND

The Driller Newscast: 21st Century Drillers | Part 1 DEMAND

The Driller Newscast: Coiled Tubing Drilling and the Future of Geothermal

The Driller Newscast: Coiled Tubing Drilling and the Future of Geothermal

The Driller Newscast, Episode 147: Global Geothermal Collaboration at NY-GEO 2025

The Driller Newscast, Episode 147: Global Geothermal Collaboration at NY-GEO 2025

The Driller Newscast: New York Geo Talks 2025 Conference with Hands-on Driller Education

The Driller Newscast: New York Geo Talks 2025 Conference with Hands-on Driller Education

More Videos

Sponsored Content

Sponsored Content is a special paid section where industry companies provide high quality, objective, non-commercial content around topics of interest to the The Driller audience. All Sponsored Content is supplied by the advertising company and any opinions expressed in this article are those of the author and not necessarily reflect the views of The Driller or its parent company, BNP Media. Interested in participating in our Sponsored Content section? Contact your local rep!

close
  • demo of a DM450 drilling rig during a customer factory visit
    Sponsored byGeoprobe

    Built for You: Smarter Drill Rigs, Stronger Support, Bigger Opportunities

Popular Stories

MainPhotoTwoBrothers.jpg

Two Brothers' Journey Through the Drilling Industry

AI and Drought Concerns

AI’s Growing Thirst for Water and Power

demo of a DM450 drilling rig during a customer factory visit

Built for You: Smarter Drill Rigs, Stronger Support, Bigger Opportunities

The Driller Classifieds

COMPRESSORS

EAST WEST MACHINERY & DRILLING IS BUYING AND SELLING AIR COMPRESSORS, AIR BOOSTERS, AIR ENDS & PARTS
Company: East West Machinery

DRILL RIGS

LOOKING FOR LATE MODEL TOPHEADS & DRILLTECH D25'S
Company: Spikes’s Rig Sales

DRILL RIG PARTS

MEETING DRILLERS NEEDS AROUND THE WORLD
Company: East West Machinery

ELEVATORS

SEMCO INC. PIPE ELEVATORS
Company: Semco Inc.

GROUTERS

GROUTING EQUIPMENT - GROUT PUMPS & GROUT HOSE REELS
Company: Geo-Loop Inc.

PUMP HOISTS

SEMCO INC. - BASIC PUMP HOISTS
Company: Semco Inc.

WELL PACKERS

LANSAS PRODUCTS - INFLATABLE WELL PACKERS
Company: Vanderlans Lansas Products

WELL SCREENS

WELL SCREENS & SLOTTED PIPE
Company: Alloy Screen Works

Products

Water Quality Engineering: Physical / Chemical Treatment Processes

Water Quality Engineering: Physical / Chemical Treatment Processes

By carefully explaining both the underlying theory and the underlying mathematics, this text enables readers to fully grasp the fundamentals of physical and chemical treatment processes for water and wastewater.

See More Products

Subscribe to The Driller Newscast

Related Articles

  • Michael Kleespies

    Maintenance — A Win/Win for Contractor and Well Driller

    See More
  • drilling polymers

    Contractor Tips: Polymer Selection for Drilling Fluids

    See More
  • Michael Kleespies

    Testing Drilling Fluids Can Improve Drilling Jobs

    See More
×

Dig deeper into the drilling and water supply industry!

Build your knowledge with The Driller, covering the people, equipment and technologies across drilling markets.

SIGN UP NOW
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
    • Classifieds
  • SIGN UP TODAY
    • Create Account
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

The Driller
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
The Driller
  • NEWS
    • Water
    • Geothermal
    • Construction
    • Environmental
    • Mining
    • All Industry News
  • CLASSIFIEDS
  • EQUIPMENT
    • Rigs & Heavy Equipment
    • Consumables
    • Pumps
    • Featured Products
  • SAFETY
  • VIDEOS
    • Newscast
    • Drill Talks
    • Ask Brock
    • Emerging Drillers
  • EDUCATION
    • Drilling Business Insights
    • Reference Desk
    • Sponsored Insights
  • SOURCEBOOK
  • EVENTS
    • Conferences & Demo Days
    • Newscast LIVE
  • SUBMIT
    • Drillers @Work
  • ABOUT
    • Contact
    • Advertise
  • SIGN UP