Water systems manufacturer Xylem has been named the official water technology partner for Premier League champion soccer club Manchester City. Through the partnership, Xylem will work to raise awareness about global water challenges.

Xylem will also partner with New York City FC and the Manchester City women’s team.

“We are thrilled to be partnering with Manchester City and excited to engage with their amazing fans around the world,” says Patrick Decker, president and CEO of Xylem. “From our first meeting, it was clear that City’s value system was aligned with Xylem’s. Our purpose as a company is to create both economic and social value. We do that every day by bringing solutions to market that solve water needs and challenges, and through our Xylem Watermark program. To partner with a Club that is committed to bringing about positive social change through football is a natural fit. Working with Manchester City, we will extend our reach to their massive fan base and, in doing so, increase our ability to create social value.”

The company will also work with Manchester City on Xylem Watermark projects, such as building water towers in communities around the world without access to clean water. Xylem Watermark is the company’s social investment platform.

Xylem branding will be featured at the club’s Etihad Stadium on matchdays, and also at the City Football Academy.

“Manchester City and Xylem share a common commitment to operating in a sustainable and innovative way, whilst enhancing the lives of people in our communities around the world,” says Damian Willoughby, senior vice president of partnership at City Football Group. “We are excited to harness the global appeal of football to raise awareness of water challenges and support Xylem’s efforts to tackle these issues.”

Xylem, based in Rye Brook, N.Y., serves the public utility, residential, commercial and agricultural markets with a variety of pump and water treatment products. The company has about 12,500 employees worldwide. For more information, visit www.xyleminc.com.