Doosan Portable Power has successfully completed its global
transition to the final Doosan machine branding from its former Ingersoll Rand
brand. The transition is complete for its entire line of Doosan Portable Power
equipment, including portable air compressors, mobile generators, portable
light towers, and light compaction equipment.
Doosan Infracore acquired the Ingersoll Rand Utility
Equipment business unit from Ingersoll Rand in 2007 to form Doosan Infracore
Portable Power. After the acquisition,
Doosan Portable Power continued to incorporate Ingersoll Rand into the machine
brand for five years. During the transition period, the equipment designed and
manufactured at the Doosan Portable Power global headquarters in Statesville, N.C.,
carried the same signature attributes, and was dual-branded to introduce the
change to the Doosan brand. Power-Gen International 2011 marked the first
public introduction of the final Doosan equipment brand.
“We’re proud to display Doosan branding on our complete
product line,” says Dave Stahlman, vice president of global marketing for
Doosan Portable Power. “Change brands can be difficult, and we at Doosan
Portable Power saw it as an opportunity to re-evaluate our legacy and brand
promise and create an even brighter future.”