Highlights from the more than 60 educational sessions to be offered include making tight advertising dollars work, tips on exhibiting, and practical techniques for those attending WQA Aquatech USA 2010.

The conference and exhibition will be held at the Orange County Convention Center in Orlando, Fla., Mar. 9-12, 2010.

“In tough economic times, businesses need to look for every competitive edge,” says Peter Censky, executive director of WQA. “We’re providing a full package of materials and ideas on surviving and thriving.”

The show also will offer hands-on presentations, including pipe joining and valve teardown, as well as data on the latest research on water treatment technologies and contaminant detection. “Wizard of Ads” Tim Miles will be the opening general session speaker. “There will also be a series of actionable items people can take back home,” Miles says. “Marketing and advertising approaches that were working, even a couple years ago, aren’t working now, and that’s one of the important points people attending these events will learn about.”

Workshops and sessions throughout the program will focus on topics such as commercial sizing calculations, residential system design and problem solving, effective marketing, reverse osmosis, and hidden dangers of residential plumbing.

For more information, or to register, visit wqa-aquatech.com.