Highlights from the more than 60 educational sessions to
be offered include making tight advertising dollars work, tips on exhibiting,
and practical techniques for those attending WQA Aquatech USA 2010.
The
conference and exhibition will be held at the Orange County Convention Center
in Orlando, Fla., Mar. 9-12, 2010.
“In
tough economic times, businesses need to look for every competitive edge,” says
Peter Censky, executive director of WQA. “We’re providing a full package of
materials and ideas on surviving and thriving.”
The
show also will offer hands-on presentations, including pipe joining and valve
teardown, as well as data on the latest research on water treatment
technologies and contaminant detection.
“Wizard
of Ads” Tim Miles will be the opening general session speaker. “There will also
be a series of actionable items people can take back home,” Miles says.
“Marketing and advertising approaches that were working, even a couple years
ago, aren’t working now, and that’s one of the important points people
attending these events will learn about.”
Workshops
and sessions throughout the program will focus on topics such as commercial
sizing calculations, residential system design and problem solving, effective
marketing, reverse osmosis, and hidden dangers of residential plumbing.
For more information, or to
register, visit wqa-aquatech.com.