Editor Greg Ettling lets everyone know what National Driller's average reader is like. Maybe it's you!

If you're reading this, it's quite likely that you're a 48-year-old man who runs five rigs and has been in the drilling industry for 25 years. You'll probably drill around 100 wells this year and you think National Driller is the greatest thing since pockets.

That's what we glean from the results of our latest Reader Profile Study, conducted this past summer. Following are some of the study's results in detail - check them out and see how you compare.

Age

Under 30 - 4%

31-40 - 21%

41-50 - 34%

51 - 60 - 22%

61-70 - 14%

Over 70 - 5%

Mean = 49 years

Median = 48

Number of Years in the Drilling Industry

Less than 10 - 13%

10-15 - 14%

16-20 - 14%

21-30 - 33%

31-40 - 15%

More than 40 - 11%

Mean = 25 years

Median = 25 years

Number of Rigs Owned/Leased

One - 15%

Two - 17%

Three - 15%

Four - 10%

5-9 - 26%

10 or more - 16%

Mean = 7 rigs

Median = 4 rigs

Number of Wells Drilled Annually

Less than 10 - 9%

10-24 - 11%

25-49 - 17%

50-99 - 22%

100-199 - 25%

More than 200 - 16%

Mean = 97 wells

Median = 60 wells

Annual Sales Revenue

Less than $100,000 - 10%

$100,000 - $249,999 - 14%

$250,000 - $499,999 - 23%

$500,000 - $999,999 - 21%

$1 million - $1.9 million - 12%

More than $2 million - 20%

Mean = $1,963,009

Median = $500,000

Type of Work Performed

(mean percentages)

59 percent residential

41 percent commercial

Factors of Importance When Selecting Drilling-related Products

Product Quality - 100%

Product Reliability - 99%

Availability - 92%

Company Reputation - 86%

Warranty - 82%

Price - 72%

Manufacturer's Reps/Sales Staff - 58%

Brand Recognition - 54%

When we asked contractors how many people they employed, the most common answers were 1-4 (41%) and 5-9 (28%). Other ranges were 10-19 (15%), 20-29 (4%) and 30+ (12%).