Editor Jeremy Verdusco recently wrote about drilling’s environmental reputation. What can the drilling industry do to improve public perceptions of it being a “dirty” technology?

Ignore the critics. People fear what they don’t understand. [4 votes] (8%)

Own it. Drilling is messy, but if you can’t grow it you have to drill for it. [8 votes] (15%)

Make the case. Educate the public on the benefits of drilling. [9 votes] (17%)

Keep standards high. Less waste and impact mean a better reputation. [32 votes] (60%)

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