In the drilling industry, as we see a surge of Gen Z workers entering the field, their unique expectations around workplace culture are reshaping how businesses need to approach employee retention. According to the U.S. Bureau of Labor Statistics, Generation Z (Gen Z) will make up about 30% of the U.S. workforce by 2030 and overtake Baby Boomers in the full-time workforce in 2024.
These younger employees are looking for more than just competitive salaries; they crave respect, appreciation, and a role that provides personal and professional uplift. In fact, a LinkedIn survey found that the vast majority, 87%, of Gen Z professionals would be prepared to quit their jobs to work elsewhere if the new company's values were more closely aligned. With current retention statistics highlighting the growing challenge of keeping skilled workers, it’s clear that understanding and addressing these new workforce dynamics is more crucial than ever.