Geothermal heating and cooling is here to stay. It’s not just a fad or a gimmick, but a disruptive technology that is changing and improving everything about our business. According to HSBC Bank, by 2020 the climate economy — technologies and services that improve efficiency, produce renewable energy and generally tackle climate change — will top $2.2 trillion annually. It’s likely a low estimate. Even though geothermal has been around for quite some time, those getting in the business now have the opportunity to ride an incredible wave of profits. There is a right way to go about getting into the geothermal business. I’m about to share with you what I believe to be the roadmap for success in geothermal heating and cooling for drilling entities.