GeothermalGenius, an eco-conscious company on a mission to expand the geothermal heat pump industry, has announced the official launch of its new Web site, Geothermal-Genius launched with the intention to provide comprehensive information and tools intended to develop awareness and increase consumer knowledge about the advantages of geothermal heat pumps.

Featuring a savings calculator, contractor locator, testimonials, state specific FAQs and more, GeothermalGenius helps provides consumers with tools and information needed to decide whether a geothermal heat pump is the right green energy solution for them.

“Estimates show that nine out of 10 people have a basic understanding of solar panels, while only one out of 10 have even heard of geothermal heat pumps,” says founder and CEO Joshua Kresge. “We hope that GeothermalGenius can change this and help people understand the benefits of geothermal exchange.”

Geothermal heat pumps serve as a smart investment for homeowners, saving up to 70 percent on heating and cooling bills. Consumers who install a geothermal heat pump are eligible to receive a 30-percent federal tax credit. There are additional state and local incentives available, outlined in detail on