Editor Greg Ettling wants you to make sure consumers in your market are fully aware of the vital role played by drilling contractors during National Drinking Water Week.
National Drinking Water Week is May 6-12, and the timing could not be better. The issue of safe drinking water has been getting a lot of attention in the mass media lately; consumer awareness of the situation is about as high as it possibly can go. This heightened recognition is only going to be cemented with the attention generated by the weeklong observance and its accompanying activities - designed to inform consumers about the importance of safe drinking water and to motivate them to take steps to protect their drinking water supply.
Those of you with big plans for the event probably have most of the details finalized. The seminars, demonstrations and open houses are scheduled; the promotional mailings are ready to go to the post office; and the advertisements have been produced. One of the better plans we heard about had a drilling contractor doing presentations at both his local grade school and community center. He'll have some slides, model rigs, and brochures with informative puzzles and games (and his "mud" cookies are sure to be a hit).