You may think a trade show won't fit into your busy schedule, but experts say attending these events can actually save you time.
You may think a trade show won't fit into your busy schedule, but experts say in reality, attending these events can actually save you time. Putting scores of industry leaders under one roof is what trade shows do best, making them an affair you cannot afford to miss.
In a recent survey conducted by Dr. Alan Konopacki of the Incomm Center for Research in Chicago, 1,000 executives representing 12 industries who were planning on attending trade shows provided their opinions about the importance of visiting a trade show. The survey uncovered that 54 percent of the executives felt that trade show attendance is more important than in previous years, and 40 percent claim it is of the same or equal degree of importance. Only 6 percent said that the value of visiting trade shows has declined in recent years.