Consider these statements – offered as the key to success in a tough economy – that recently appeared in several noted business journals. “We talk often and directly with our customers.” “Our strategy is the same as it has always been.” “We stay focused on our customers.” These words are as applicable to drilling contractors as they are to any business.
The business world today is customer-centric. The customer is king and has access to products and information 24/7. If a store doesn’t have what the buyer wants on hand, the store will get it – overnight. The same people who are buying goods and services in this new economy are purchasing services from you. Ask any construction professional, from a foreman to the CEO, and he or she will tell you that customers are more demanding today. How then do you know what they are expecting from you, and how will those expectations change in the future? How do you know how satisfied they are with your performance? Ask them.