Edward Elliot explains the importance of domain names and why you should make an extra effort to protect yours.
Some of the readers may remember back years ago in the public school system, when name calling by the children was the school yard game. To counterattack the name calling, small lyrics were used to defend oneself. Always sung to the humming of the child's voice, one of the most common ones went like this, "Sticks and stones may break my bones but names will never hurt me."
That was years ago, not today, where names may hurt you. Times are changing; names are now the number one news item. Everybody is aware of the wealth that has changed hands, because of some dot-com name. One of the latest one, was a dot com registered for $70 and the last bid for the name was for $3 million.