If a customer ever hears "Uh, oh" while drilling his well or installing his pump, the first thing he will remember if he has a well or pump problem was that statement, "Uh, oh."
It is important to express opinions on isssues in ways such as writing letters to the editor of local newspapers because Congressmen read the newspapers from their districts and will see the letters.
This is not a rational choice to plug leaks and fix leaky faucets, but rather a deep feeling that waste or excess is incompatible with and even irreverent toward such a valuable and fundamental part of the environment.