10 Ways to Generate Referrals

Most everyone would agree with the old saying that “word-of-mouth is the best form of advertising.” Sometimes it just happens, but more often than not, you need to instigate it.

When it comes to generating referrals, most businesspeople rely on the kindness of strangers. They sit around waiting for customers to spread the word, saying nice things about them. Unfortunately, that rarely happens. In fact, studies have shown people are far more likely to tell others if they are dissatisfied with business services than when they are pleased. As you've probably already discovered, life isn't fair. You simply have to deal with it.