Companies today, regardless of size, industry or company maturity, consider identifying great talent and retaining their best employees as top priorities. The drilling world faces particular challenges engaging employees for a career known to be labor intensive and dirty — and downright hard! How do we keep employees engaged? How can we prevent our best drillers from leaving the industry for less-demanding work closer to home?
In today’s article, I explain how the 3 Cs – creating a culture of caring – are crucial to both recruiting and retaining the best employees. More importantly, I provide some realistic best practices that any leader can implement to create an ideal workplace culture.