More than likely, everyone reading this article uses some form of social media, whether it’s LinkedIn, Instagram, Facebook, Twitter, TikTok or maybe even Myspace! Social media serves the purpose of connecting people from all over the world quickly and easily. It can also offer a great tool for recruitment professionals and hiring managers, especially within the drilling industry. In today’s article, we’ll look at some best practices for using social media to not just advertise your jobs, but to network and connect with potential applicants.
While it’s great to have visibility for the different job opportunities within your organization, posting them on every job board and social media platform isn’t ideal (or cost effective). First, decide whether it makes sense to post a job to a particular platform. To make that call, consider the following: