I have always enjoyed the book “Who Moved My Cheese” by Spencer Johnson, regarding how to deal with life’s normal changes. Who knew that the 1998 book would, in 2020, become a daily playbook?
Just like every other business and every other industry, bentonite and drilling fluids manufacturers have had to adapt quickly to changing circumstances related to Covid-19. My company was already adding new tools and systems that would allow us to cover more territory and react to customers faster in an effort to better serve distributors and contractors. This turned out to be a blessing as the Covid-19 pandemic hit. We were fortunate to have systems and standard work practices in place for a remote environment; they just needed to be expanded and rolled out on a broader scale.