As a technical sales manager for CETCO Drilling Products, I spend a good 30 percent of my time training and educating customers. On a given day, I could teach in a classroom, customer shop or on the jobsite, or for a large audience in an auditorium.
You have to enjoy speaking publicly, and I love passing on my experience and knowledge to contractors. I may speak about CETCO products directly (holding a customer mud school) or about types of drilling fluids in general. (We do not use brand names when teaching for continuing education.) No matter what the audience, the main goal is to provide pertinent information on drilling fluids that can help a contractor be more productive and reduce the number of issues while drilling. It is also a good avenue to discuss new drilling fluid technologies.