Have you ever heard the phrase “spending against the wind”? It comes from the field of economics, John Maynard Keynes in particular. The basic idea? When times are hard, spend to grow. He applied this to the government, but I see its uses in everyday business.
Let me back up a second. In addition to my role here at National Driller, I run a small business. (This isn’t news to many of you. I’ve written on it here before.) This year has roughened it up a bit. I won’t bore readers with details. Suffice it to say, 2019 came with a whole pile of expensive challenges to the business.