I think about my own bottom line all the time — and what my current bottom line means for future success. Ask any Gen X-er, and he’ll tell you that Social Security is as mythical as a unicorn. Given that, I work hard to protect my future and my family’s future. That means a couple IRAs, a 401(k), a small pension (remember those?), and a vigorous side hustle. Each of those represents a revenue stream, either today or sometime in the future. Each keeps the ball growing and rolling forward.
A business’ bottom line is no different, whether that business is drilling, importing, retail or whatever. Having multiple revenue streams makes a business healthy. Multiple revenue streams makes a business resilient. Multiple revenue streams combine to make a river of success, one that keeps flowing no matter what obstacles it crashes against.