It’s a safe bet that most National Driller readers have been to a trade show. They know the events are important for both manufacturers and their customers. But, have readers thought much about what it takes to display at the largest construction trade show in the world?
National Driller is attending the 2016 Bauma event April 11-17 in Munich. Just getting an editor there with the camera and notebook is a bit of a logistical feat. That got us thinking, how tough is it for American manufacturers to make the trip all the way to Munich to display their products? What would keep a manufacturer going back year after year?