Being in business for yourself, like a lot of my readers are, involves making decisions all the time to move your company forward. That can be intimidating, so let me break it down the lowest common denominator: one decision.
Simply put, a decision is a choice between two options. You have option A, which may push your boundaries or make you uncomfortable. It involves risk. That risk may or may not yield reward in the form of company growth or new contracts. Then, you have option B. Option B is the status quo. It is low risk, but likely means no growth or change in your business’s bottom line.