If you read about a product or service in National Driller, buy that product or service, and it makes your work easier or helps you make more money, we’ve done our job. I just returned from the South Atlantic Well Drillers Jubilee in Myrtle Beach, S.C. Many of the contractors and other attendees I spoke with talked about products they’d bought or sold through our classifieds. The hundreds of ads in the back of this magazine are part of our service and I appreciate hearing success stories. We also have features that give readers a glimpse of how a tool or rig is used in the field, product showcases and a wealth of other information each month.
But what happens if you invest in a nice rig for your small business and can’t keep it busy? I’ve talked in this space before about marketing and promotion. I bring it up again, because I think it’s important and a lot of contractors can benefit from hearing about another aspect — one I hadn’t thought of when I touched on this topic before.