The magazine in your hands is the result of months of behind-the-scenes work. It starts with the new paper. From here on, we’ll print on glossy paper each month. That means the features and product information you depend on will look livelier and brighter. Pictures will print more clearly. Text will have more definition. Ink will stay where it belongs — on the page. Drilling contractors have dirty work on their hands. Their magazine shouldn’t contribute to that by leaving their hands stained with ink.
After deciding to update the paper, the hard work started. Our talented designers got to work. They spent months reconsidering every part of the magazine from the cover to the classifieds.