I wrote last month in this space about the new www.thedriller.com. It’s quite a change, and one I think moves in the right direction for serving our readers. This month, I want to write more broadly about technology, because “quite a change” has grown into the norm for so many industries, including the array of sectors in which drilling contractors work.
Consider two stories in this month’s issue, the latest dispatches from National Driller freelancer Holly Case and columnist Wayne Nash. The former, “Maersk Uses Pixels to Recruit Younger Drillers”, discusses an innovative way to lure new talent. The latter, “Fracking, HDD Unlocked 'Unconventional' Bakken Shale," talks about how advances in engineering know-how freed up billions of barrels of oil from the Bakken formation. Both show how innovation makes change one of the few constants in the modern work world.