Editor Greg Ettling offers some suggestions on how to make the most of Ground Water Awareness Week, and more...
Ground Water Awareness Week is Mar. 16-22 this year and, as usual, the National Ground Water Association has done a great deal of work in preparation for the event. Make sure you take advantage of this tremendous opportunity to get the word out and improve the fortunes of your customers, your company and your industry by participating to the extent you are able. It could be as simple as a flyer that directs homeowners to www.wellowner.com for consumer information and offers your services. Other ideas we've heard about include presentations at schools, information tables at local grocery stores and open houses with food, drinks and give-aways. Maybe Mar. 16-22 will be a slow news week in your area - let the local media know in advance about the observance and any special event you plan. Offer to be an industry expert who can lend a quote or a sound bite. While it's easy to say it's just another among 52 weeks, realize the potential of the occasion and make the best of it. Even if you don't see immediate concrete results, getting involved certainly will be invigorating - a good thing in itself. Whatever you choose to do, give it your best shot. And afterwards, we'd love to hear about your efforts and their results.