To some people water conservation is a solution to a problem that does not exist. If they live in Tucson, they may observe that life goes on in the city, seemingly not inconvenienced by a lack of water. Not only are present residents well supplied and well watered, but evidently there is enough water to spare for ongoing growth in the area. People living in the Phoenix area may feel comforted by the series of reservoirs storing water above the city, to be released upon demand to head off threats of shortages. Why take on the burden of conservation when water seems not to be a problem?
Others consider water just another commodity, its consumption determined by perceived need and ability to pay. According to this scenario, people need not be frugal with water if their preference is for lush landscaping, backyard swimming pools, or fullflowing toilets and faucets. Why should such people suffer inconveniences and discomforts of water conservation if the way they choose to live requires heavy water use? Who is to say native vegetation is preferable to turf? Such people believe their willingness to pay for excessive amounts of water entitles them to whatever quantities they desire.