In today's market it's not enough to rely on 'word-of-mounth,' or print advertising to drive sales for your business.
Within the last year, the drilling population on the Web has increased considerably. There are no statistics available to pinpoint actual numbers of drilling-related surfers. But, by monitoring several of the more popular drilling site's hit counters, it has been noticed that each year hits are increasing. Perhaps the year 2001 will be a record-breaking year and drillers and drilling equipment suppliers will form a community on the Web.
Many drilling equipment suppliers now have Websites. How successful are these Websites? The answer would have to come from the suppliers. Today, most drilling equipment Website owners are still not pleased with results of their Websites. Most will tell you their site has produced new clients. But very few will state their site could be classified as an e-commerce site--in fact, more will state their site is a cost rather than an asset. Why is sale of drilling equipment lagging behind on the Web?