This month, "Smart Business" touches on the benefits competition can create for smaller companies.
Why doesn't the Subway franchise with its familiar brand name and advertising clout overwhelm the mom-and-pop competitor? It's because the little store makes meatier, tastier sandwiches. Plus, a visit to the tiny shack usually scores an added bonus of pleasant conversation with the owners - sprinkled with scorn for what they call the “lettuce sandwiches” of their famous competitor.