Editor Greg Ettling reminds that while you don't have to have every latest techno gadget, but you certainly must keep up with industry trends.
First things first: It seems most people enjoyed the "Water Facts" sections in last month's issue. And a great many people especially enjoyed the one that was so wrong as to be absurd. The surface area of Lake Superior is 32,000 square MILES, not feet. Even Porky's old fishing hole is more than 32,000 square feet. Thanks to all who called to share a laugh. Now I'm going back to double-check the "facts" in this month's issue.
Embrace the new technologies that can improve the efficiency of your particular operation. People are people and the labor market is tight; you can only improve personnel efficiency so much. Look for ways to let technology facilitate improvements in your operations - both in the field and in the office. Your competitor is.