Jim Olstzynski offers up some more successful marketing principles.
See last month's issue for the first part of this two-part article. Also, please refer to physical copy of National Driller for sample solicitation letter and press release topics (as referred to in the article).
6. Under-promise and over-deliver.
Tell a client that you'll have something done in a week and it takes 10 days, you're a bum. Tell that same client you'll have it done in two weeks and it takes 10 days, you're a hero. Same performance, different perceptions.