Don't leave your Web site to the mercy of the search engines. In this months Understanding The Internet.
Once your Web site is up and running, your problems don't stop, your site has to be found. Traffic is the big word for success on the Web. Marketing Web sites has moved into another realm of e-commerce. More search engines on the Web only makes marketing of your site more obvious. Not all people use the same search engines.
To make matters worse, search engines don't all rank Web pages the same way. In fact they are all quite different. Here are a few examples: